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A call to action to trigger the editor to respond to you.If they’ve featured something similar in the past, mention that! It’ll help spark interest. Explain how your product is a good fit for the editor’s magazine or blog.Introduce yourself and your brand in a sentence or two.A total length of fewer than 10 sentences.If writing’s not your strong suit you should consider asking someone to proofread your pitch. It goes without saying that your pitch should have perfect spelling, grammar, and punctuation. Keep it concise and compelling so the recipient knows what you’re pitching and wants to read the message. Your subject line should be descriptive and explain exactly what you're pitching. Don’t pitch beach accessories in June, because a magazine’s lead time is several months-they’ve already got your product covered! Write an Open-Worthy Subject Line Take into consideration a blogger’s specific rules for receiving pitches or a magazine’s timeline. The “guts” can remain the same, but you should tailor each one to the specific recipient. Now it’s time to create your pitch! Pitches are like resumes and cover letters. If it's taking you too long, take a break and try searching for another person. Some people are harder to find than others.You can send a direct message to the person asking for their email address. If you receive too many results, include the publication name or city. Search LinkedIn or Twitter for the editor’s name.Google the editor’s name and workplace, for example, “Jane Doe Vogue magazine” or “Jane Doe Vogue magazine email.”.There are several ways to find email addresses online. If more than one person runs the blog, pinpoint the most relevant editor for your product. They are unlikely to respond if you don’t use the format they prefer.
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Read these instructions and make some notes about them in your files. Most blogs have an about or contact page with email information. If you’re selling clothing, jewelry, or something similar, look for fashion or accessories editors. It can usually be found somewhere within the first few pages of the print issue or online. The best approach is to find a specific editor's contact information.Ī magazine has a masthead that lists all of the staff roles and names. You should also know that blindly sending an email to a generic email like “ ” is unlikely to generate a response. Now that you know which magazines and blogs you want to pitch. I like the spreadsheet approach because I can easily track extra information, such as the dates I pitched and followed up and whether I received a response. Your list can be anywhere: in a notebook, in a text file, or in a spreadsheet. You'll want to keep a list of these media outlets because you'll be pitching to them! Major brands will likely be featured in national magazines and big blogs smaller competitors will probably be in local or online magazines and blogs with smaller followings. Google your target customer’s favorite brands to see where they’ve been featured. Search for similar items on Pinterest and see what types of boards they’re grouped on.After a customer makes a purchase from your Etsy shop, look to see what other types of activity she’s had on Etsy.When someone favorites an item in your Etsy shop, check to see what other types of items she’s favoriting.Look at your Google or social media analytics for demographic information.There are several ways to find this information: Who is she? What other, similar products or brands does she love? Know the answer to these questions can help you determine which magazines or blogs she’s reading. The best place to start is with a clear understanding of your customer.
REAL SIMPLE WRITER GUIDELINES HOW TO
Read on to learn how to find the right places to pitch your product.
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While you could run out and start emailing any blogger or magazine editor you can find, the best approach to pitching the media is a planned one. You, too, can pitch the media and see your products featured in magazines and blogs! Before You Pitch: Build a Media List But a lot of those ideas come from business owners pitching their products. Do you ever wonder how magazines and blogs find all of the products that they feature in their articles? Some of them come from the research efforts of the writers and bloggers.